From her London base, Fred Butler has created a distinctive brand designing vibrant props and accessories for a diverse range of media from fashion shoots to music press shots. After completing a degree in fashion, she found her niche when she worked for a set designer and realised she loved this as well as fashion: “I enjoyed set design but I found it difficult to make the transition from fashion so I decided to combine both and incorporate props with the body.” Two years on, Fred is now launching her very own bespoke accessory line consisting of one-off pieces of art for the body, some of which have taken two weeks to hand-make. Following the unique style of her props, the range features her signature rainbow colours, storybook animals and geometric shapes, yet this is the first time she has had the freedom to be fully self-indulgent.
Fred Butler’s collection will be available to buy from Cube PR from April 23.
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